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Reproductive health is defined by the World Health
Organization (WHO) as a state of physical, mental, and
social well-being in all matters relating to the
reproductive system. While there is a wide range of
approaches for addressing reproductive health
needs in developing countries, Meridian's support for
reproductive health initiatives is based in its private
sector approach to strategy development and program design.
By
“focusing on the consumer” for educational programs and by
understanding and applying the principles of market
segmentation for marketing initiatives, Meridian’s programs
help meet consumer health needs while reducing duplication
of efforts between sectors and maximizing project
efficiency. Meridian's reproductive health activities include:
• Birth Spacing
• Male Involvement in Family Planning
•
Emergency Contraception
• HIV/AIDS/STI
•
Social
Marketing/Advertising
•
Public-Private
Partnerships
•
Contraceptive Security
•
Corporate
Social Responsibility
Meridian
is known for designing and producing state-of-the-art
initiatives that address family planning and reproductive
health needs on a sustainable basis. |
