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Within the global
health community, Social Marketing has long been recognized
as an efficient and effective means of increasing access to
quality health products and services to those living in
developing countries. Social marketing programs use
the private sector infrastructure to maximize access to
quality products and services and
often partnerships are formed with the private sector to
achieve cost-effectiveness.
Meridian staff
have developed cutting edge Social
Marketing models for over 15 years. With extensive experience
in the private sector, Meridian's marketing and communication
experts have helped the donor community use commercial
approaches to market health
products and
services in 20 countries
throughout Asia, the Middle and Far East, Central Asia, Africa,
and Latin America.
Meridian's successful approach emphasizes:
-
market segmentation
to work effectively with both the public and
private sector;
-
award-winning
advertising and promotion to maximize informed
demand;
-
private sector
partnerships to
assure cost recovery and sustainability.
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