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Strategic Planning and Market Segmentation:
Meridian's approach for all clients, programs and projects
is grounded in the private sector disciplines of strategic
planning such as clearly identifying business objectives and
strategies, understanding market segmentation, targeting
market niche potential and working effectively with clear budget parameters.
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Product and Brand Development:
Working with donors and private sector businesses, Meridian
staff have created many successful new brands of family
planning and reproductive health products. Specific work
includes inventing product names, creating package designs,
developing brand positioning, setting pricing parameters and
addressing market segmentation issues.
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Market Research:
Meridian staff have over 20 years of experience is planning,
designing and supervising studies such as In-depth
Interviews and Focus Groups, quantitative studies such as
Advertising/ Communication Campaign Evaluations, Pre-Post Use
Product Evaluations, KAP (Knowledge, Attitude and Practice)
Studies, Consumer Behavior Tracking Studies and Pricing
Evaluation Studies.
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Advertising:
With over 20 years of experience in the field,
Meridian staff have developed award-winning advertising
campaigns in Africa, Latin America and Asia for a wide
range of consumer products and services. Click
here to see
Meridian's latest television commercial, which was written,
produced and directed by Rosalind Greene/ Greene Ink. (Click here
to download a free version of QuickTime to view the
commercial.)
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Consumer Trade Promotions, Public Relations and Media
Training:
As
part of the marketing mix, Meridian often works with
local, indigenous groups, supervising Public Relations and
Promotional campaign development to be of a high,
international professional level, while respecting local
cultural norms and sensitivities.
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Media Planning and Campaign Execution:
Meridian has extensive Media Planning experience in the US
and Europe as well as in Africa, Latin America and the
Middle East and is therefore able to help clients maximize
their marketing effort. |
