SOCIAL MARKETING

Products

 

Condoms Used correctly, condoms are highly effective in preventing HIV transmission, as well as sexually-transmitted diseases (STDs) such as gonorrhea, chlamydia and trichomoniasis.  Meridian staff has developed condom brands for individual countries as well as a regional approach with award-winning advertising campaigns.

Oral Contraception Current use of oral contraceptives (OCs) worldwide is estimated to be approximately 80 million women per year. Meridian has helped increase knowledge and awareness of OCs through educational campaigns that address the false myths and rumors often associated with the method.

Injectables Meridian staff has developed programs for both the one-month and the three-month injectable in Asia, Africa and Latin America; materials include informational campaigns, packaging, easy-to read inserts and guidelines for pharmacists.

IUDs The IUD is one of the most effective reversible methods of birth control available to women.  Meridian staff have developed programs which successfully link access to affordable commodities and product promotion with increased service delivery capacity and private sector partnerships to assure expanded quality.

Emergency Contraception Pills (ECPs) ECPs can help prevent unwanted pregnancy if taken up to 120 hours after unprotected intercourse.  Meridian has played a leading role in developing partnerships with both NGOs and the private sector in order to launch ECPs in several developing countries.    Nutrition and Fortified Foods Increasing access to foods fortified with essential vitamins and minerals can greatly improve the health and nutritional status for those living in developing countries. Please see Nutrition page for details.